Interactive TV: An Introduction
 Interactive TV, also referred to as iTV, is a feature of Digital TV which allows
viewers to interact with an advertisement, program, or service on their TV set
via a set-top box and their remote control.
Interactive TV (iTV) combines the mass appeal of TV for brand building and
awareness with a direct response mechanism which allows viewers to interact
with the brand, request more information or even purchase the product or service
immediately. Interactive TV presents an opportunity to deliver information quickly
and easily to the individual viewer.
iTV is used by viewers in a very different way to the Internet. TV is seen
as a relaxing, fun and entertaining medium and 75 percent of visitors to Interactive
services go there to kill a few minutes of spare time. Alarmingly for marketers,
25 percent of these go interactive to avoid watching TV adverts! Broadcasting
companies have also reported that spikes of activity occur every 15 minutes
as people access iTV during the ad breaks.
 The iTV experience is simple, uses the familiar remote control and potentially
reaches a wider audience than the Internet. iTV can provide companies with access
to a wider audience, covering all age groups, socio economic categories and
individuals who are uncomfortable using PC technology or do not have access
to the Internet. Television is more trusted than the Internet because people
are familiar with it and feel that TV is still subject to government regulation.
Interactive TV provides opportunities for those involved in T-Commerce, Messaging
and Information delivery. iTV also opens new opportunities and revenue streams
for Broadcasters. Digital Bridge Media can provide Interactive TV solutions to meet
all your iTV needs.
Benefits of Digital Bridge Media iTV
*Producers get design freedom, a standard way of developing
interactive programming, advertising and services that can be deployed to all
platforms, and the ability to create an interactive storyline while editing their
on-air programming for shows in production today
*Networks can distribute their interactive programming
to a larger base of potential interactive viewers and give their viewers complete
choice and flexibility around how they interact with a show
*Sponsors get broader reach for their two-way interactive
advertisements, which provide valuable consumer feedback and data
*Cable and satellite operators are able to provide greater
value for their digital subscribers and increase revenues with access to interactive
applications including enhanced television programming, interactive advertising,
games, managed content and virtual channels
COMING SOON.........
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